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NEWSROOM CONTENTS:
Company History And Dr. Holden's Bio
Dr. Janelle Holden's love
of dentistry began when she was just a little girl, dreaming of becoming
a dentist one day.
Her career in dentistry started as a Dental Hygienist, working in a successful
pediatric dental practice in Beverly Hills, California. It is here where
she heard her calling; provide the best dental care for the most important
patients, children.
Dr. Holden returned to the University Of Southern California School Of
Dentistry where she earned her dental degree. She then completed her post
doctoral residency in Pediatric Dentistry at USC, Children's Hospital
of Los Angeles and Miller's Children's Hospital of Long Beach at Long
Beach Memorial Medical Center.
Dr. Holden now has a thriving practice in Manhattan Beach, California,
devoted exclusively to the treatment of children, from infants to teens.
She is dedicated to providing quality care for all children including
apprehensive children and those with special needs.
Dr. Holden has found that when a child has an enjoyable, rewarding experience
at their first dental visit, their entire dental life is positively affected.
With that in mind, her goal is to provide a caring, fun environment which
reflects her core philosophy to promote cavity prevention and help children
to enjoy cavity free lives.
By working with children everyday, Dr.
Holden has learned which flavors children respond to best when using toothpastes
and prophy pastes. This understanding of children's favorite flavors has
lead to the development of the Tanner's Tasty Paste line of toothpastes
for children. If children enjoy the flavors of their toothpastes, it is
likely they'll brush better and more often. And, if they brush better
and more often, they'll have fewer cavities!
Product Details
Banilla Bling packs the sweet flavor of vanilla
ice cream into a healthy fluoride toothpaste which contains no Saccharin
or Sodium Lauryl Sulfate. Kids absolutely love the taste and parents love
dentist approved cavity fighting.
Active Ingredients:
- Fluoride Ion - a natural ore from
the earth for the prevention of dental cavities
Inactive Ingredients
- Sorbitol - a natural
sweetener from fruits and vegetables used as a humectant and thickener
- Water - for consistency
- Hydrated Silica - a natural abrasive from the earth
- Xylitol - a natural sweetener found in strawberries, plums,
pears and birchwood trees. Studies have shown that regular brushing
with a toothpaste containing Xylitol, like Banilla Bling, can reduce
plaque.
- Glycerin - a moistener from vegetable oil
- Cocamidopropyl Betaine - from coconut oil
- Titanium Dioxide - a whitener from the minerals rutile,
ilmente and anatase
- Carboxymethylcellulose Gum - a thickener from the rubber
tree
- Natural vanilla extract - for flavoring
- Disodium Phosphate - a salt used as a preservative
- Sucralose - a sweetener
Banilla Bling does
not contain saccharin or artificial colors or flavors.
Children who suffer from mouth lesions will be happy to know that our
toothpaste also does not contain sodium lauryl sulfate which has been
suspected of causing these sores.
This information is for educational purposes only. Persons with specific
questions regarding their own personal health and dental care should contact
their physician, dentist or appropriate medical care provider.
Releases
- FOR IMMEDIATE RELEASE, April 2005
I Scream, You Scream
We All Scream for Tanner’s Tasty Paste
New Ice Cream Flavored Toothpaste has Kids Begging to Brush
Sunny Manhattan Beach, CA – For all generations, ice cream
has enabled parents to get children to do just about anything. Merely
the mention of favorite flavors, Chocolate and Vanilla can work magic
to coax kids to do what’s good for them.
What could be a parent’s bigger challenge, than to get the children
to brush their teeth? The ordeal can delay bedtime, getting to school
on time, and even playtime, in a never-ending demonstration of escapisms
and rebellions. It’s enough to make any parent pull out their hair…
and SCREAM!
Well, now that whole brushing ritual, just got a lot easier. Tanner’s
Tasty Paste, the brainchild of a clever Pediatric Dentist, (who’s
also a mom), comes to the rescue in a brilliant new product line of
anti-cavity, fluoride toothpaste that tastes amazingly, like ice cream.
No kidding, this naturally-flavored product tastes so good, that kids
actually initiate the brushing habit themselves, even asking to brush
twice in a row. All the while, parents and dentists marvel on the sidelines
with a big sigh of relief.
Janelle Holden, DDS, was determined to solve the children’s brushing
conundrum, as she observed the obvious in her busy Southern California
pediatric dental practice: Children, who brushed thoroughly and frequently,
avoided dreaded cavities. That was no mystery, yet the perennial problem
loomed. How do you get kids to brush?
Dr. Holden resolved the great quandary, once and for all. She created
toothpaste that is irresistible. The first and only Ice Cream Flavored
Toothpaste, Tanner’s Tasty Paste is a wish come true for children
young and old.
Available in the two most favorite ice cream flavors vanilla, Banilla
Bling and chocolate, Cha Cha Chocolate, Tanner’s Tasty Paste products
are now available nationwide. Banilla Bling, (banilla is how most kids
first pronounce vanilla) is as creamy delicious as your favorite vanilla
soft serve. Cha Cha Chocolate, (a child’s first utterances of chocolate)
is the budding chocoholic’s answer to brushing nirvana.
The products are non-foaming and contain no Saccharin, Sodium Lauryl
Sulfate, artificial flavors or artificial colors. They are naturally
sweetened with Xylitol, shown in studies to help reduce plaque with
regular use. Cha Cha Chocolate and Banilla Bling Tasty Pastes retail
for around $5 for a 4.2 oz. tube. Tanner’s Tasty Pastes are sold
at discerning pediatric dental offices throughout the country, as well
as select pharmacies, specialty, gift stores and spas. Consumers can
also purchase the products directly from the Tanner’s Tasty Paste
website at: www.tannerstastypaste.com (or by calling 866-83-TASTY).
It’s the one with the kids happily riding the waves on ice cream
cones. Or maybe, that is their gleeful parents, after all.
Press contact:
Susan Walsh
(650) 592-3230
swalsh@tannerstastypaste.com
Cynthia Michel
(310) 827-4900
cm@cynthiamichelpr.com
- Insider Buzz:
Ride the Flavor Wave in a Yummy New Toothpaste That's Good For You
Having Fun Fighting Cavities with New Banilla Bling Vanilla Ice
Cream Flavored Toothpaste (Manhattan Beach, Calif.)
Check this out. Kids and teens in Manhattan Beach, California, are brushing
their teeth with gusto these days. Thanks to a local kids' dentist who
came up with the idea, a vanilla ice cream flavored toothpaste is now
appearing on toothbrushes all over the Southern California town. You
can get in on this too.
Banilla Bling, the first zingy flavor out from Tanner's Tasty Paste
(www.tannerstastypaste.com), tastes just a vanilla ice cream cone when
you brush. Banilla Bling packs the sweet flavor of vanilla ice cream
with all the right stuff your parents and dentist would like: cavity-fighting
healthy fluoride, natural sweeteners, plus a gentle abrasive to scrape
off all the teeth gunk.
Want to be among the first to try it? A free sample is available by
registering (with your parents' permission) at www.tannerstastypaste.com/sample
(a secret site for those in the know). Or check out www.tannerstastypaste.com
for the whole story where Mom or Dad can order Tanner's Tasty Paste
online for $5.00 each, plus shipping and handling, or by calling 1-866-83-TASTY.
Developed by Manhattan Beach, California, pediatric dentist, Dr. Janelle
Holden and her husband, Joe Tanner, Dr. Holden says, "As a mom
and a children's dentist, I've seen how Banilla Bling really gets my
kids and patients brushing. And we all know, the more and better we
brush, the fewer cavities."
Hey, a vanilla ice cream flavor in a toothpaste that makes brushing
morning, noon, and night a flavor trip. Yum!
- Brushing Hassle Solved with Tasty
New Vanilla Ice Cream Flavored Toothpaste
Natural Ingredient Banilla Bling Gets Cool Kids and Teens
"Riding The Flavor Wave" For Better Brushing and Fewer Cavities
(Manhattan Beach, Calif.) - Parents struggling to get their youngsters
to brush regularly might be surprised to learn that kids and teens
in Manhattan Beach, California, are brushing their teeth with gusto
these days. Thanks to a local pediatric dentist who came up with the
idea, a vanilla ice cream flavored toothpaste with all natural ingredients
is now appearing on toothbrushes all over the Southern California
town. The company's website (www.tannerstastypaste.com/sample) offers
free samples for the rest of us to try it out.
Banilla Bling, the zingy first flavor out from Tanner's Tasty Paste
(www.tannerstastypaste.com), tastes just like a vanilla ice cream
cone. Banilla Bling packs the sweet flavor of vanilla ice cream with
all the things parents and the dentist would like: cavity-fighting
fluoride, natural sweeteners, plus a gentle abrasive to cleanse the
teeth. What it doesn't have is saccharin or sodium lauryl sulfate
which has been suspected of causing mouth sores in children.
Developed by a Manhattan Beach, California, pediatric dentist, Dr.
Janelle Holden and her husband, Joe Tanner, Dr. Holden says, "As
a mom and a children's dentist, I've seen how Banilla Bling really
gets my kids and patients brushing. If they enjoy the flavor of their
toothpaste, they'll brush more often and better and they'll have fewer
cavities." In keeping with Banilla Bling's beach community origins,
the package features a surfing boy and girl "riding the flavor
wave" - a visual cue to attract use among children and teens
too hip for the usual kiddy toothpastes.
A free sample is available by registering at www.tannerstastypaste.com/sample
or visit www.tannerstastypaste.com for the ingredient details and
to order Tanner's Tasty Paste online for $5.00 each, plus shipping
and handling or by calling 1-866-83-TASTY.
A vanilla ice cream flavored toothpaste that gets the kids happy to
brush morning, noon, and night without a hassle - a parents' dream
come true.
- Kids' Dentist Solves Brushing Hassle with
Tasty New Vanilla Ice Cream Flavored Toothpaste
Banilla Bling Scores A Hit With Today's
Cool Kids and Teens (Manhattan Beach, Calif.) -
Dr. Janelle Holden was frustrated. Considering that fluoride toothpaste
was readily available, she was seeing far too many cavities in her busy
pediatric dental practice in Manhattan Beach, California. And, if truth
be told, she was encountering the same problem of getting her own children
to brush regularly as she was with her patients.
The issue, she discovered, is that the kids didn't like the usual toothpaste
taste. Rather than the usual nagging, she and husband Joe Tanner set
about learning what flavors kids and teens really took to, often trying
them out with her patients. Banilla Bling, a zingy vanilla ice cream
flavored toothpaste from their company, Tanner's Tasty Paste (www.tannerstastypaste.com),
was born. "The reasoning behind Tanner's Tasty Paste Banilla Bling,"
says Dr. Holden, "is that if children enjoy the flavors of their toothpaste,
they'll brush better and more often and they'll have fewer cavities."
Banilla Bling packs the sweet flavor of vanilla ice cream with all the
things parents and the dentist like: cavity-fighting fluoride, natural
sweeteners, plus a gentle abrasive to cleanse the teeth. What it doesn't
have is saccharin or sodium lauryl sulfate which has been suspected
of causing mouth sores in children.
Apparently, it's working. Youngsters all over Manhattan Beach are reaching
for their toothbrushes without prompting. "As a mom and a children's
dentist, I've seen how Banilla Bling really gets my kids and patients
brushing."
In keeping with Banilla Bling's beach community origins, the package
features a surfing boy and girl "riding the flavor wave" - a visual
cue to attract use among kids and teens too hip for kiddy toothpastes.
A free sample is available by registering at www.tannerstastypaste.com/sample
or visit www.tannerstastypaste.com for the ingredient details and to
order Tanner's Tasty Paste online for $5.00 each, plus shipping and
handling, or by calling 1-866-83-TASTY.
A vanilla ice cream flavored toothpaste that gets the kids happy to
brush morning, noon, and night without a hassle - a dentist's - and
parents' - dream come true.
- Why Kids Hate Brushing Their Teeth
The Daily Struggle Against Cavities Solved with
Hip New Flavored Toothpaste Kids Really Love
(Manhattan Beach, Calif.) - Your kids may not
tell you, or even know why themselves, but, according to a Manhattan
Beach pediatric dentist, it's the toothpaste they dislike.
As any parent knows, getting their youngsters
to brush regularly after meals often lapses into nagging. What if kids
looked forward to brushing .... as a treat?!? "Traditional toothpastes
are too minty, have an aftertaste, and foam too much for a child's small
mouth," explains Janelle Holden, D.D.S. who runs a busy pediatric
dental practice in Manhattan Beach, California. "Even the kiddy
character toothpastes are too 'bubbly-gummy' for kids' tastes."
Frustrated at her own inability to get her patients
- and even her own children - to brush as often as recommended, Dr.
Holden was seeing far too many cavities in youngsters that could have
been easily prevented with longer, more frequent brushing at home. To
remedy the situation, she created Banilla Bling™, a vanilla ice
cream flavored toothpaste that her young patients loved. "I tried
out many flavors with the kids and the vanilla ice cream one won far
and away," says Dr. Holden. "Better yet, parents were reporting
back to me that their children were asking to brush again and again
with the new toothpaste. When youngsters really enjoy the flavor of
their toothpaste, they will brush more often and better and have fewer
cavities."
Banilla Bling packs the sweet flavor of vanilla
ice cream with cavity-fighting fluoride, natural sweeteners, and a gentle
abrasive to cleanse the teeth. Dr. Holden eliminated any foaming agents
in Banilla Bling; kids describe it as "melting in the mouth."
The new toothpaste does not contain sodium lauryl sulfate, the foaming
agent which also has been suspected of causing mouth sores in children,
and has no saccharin, artificial flavors or colors. "But it is
the delicious vanilla flavor that keeps them eagerly brushing."
In touch with Banilla Bling's beach community
origins, the package features a surfing boy and girl "riding the
flavor wave" - a visual cue that also boosts regular use among
children and teens too hip for the usual kiddy toothpastes. To reduce
the risk of cavities in children even further, Dr. Holden suggests avoiding
apple juice and any sticky fruit snacks and leathers and substituting
white grape and pear juice or raw apples instead. The sugar and acidity
of high carbohydrate and sugary foods linger on the teeth and are hard
to dissipate. She also recommends having toothpaste and toothbrush in
the kitchen to make after meal brushing handy. Until children can rinse
and spit on their own, about 4 - 6 years old, parents should assist
the brushing routine. For very young children and infants, wipe their
teeth with a soft cloth and water, especially behind the front teeth.
"And never let an infant or child go to sleep with a bottle of
apple juice or milk," says Dr. Holden.
To try out Banilla Bling with a free sample,
visit www.tannerstastypaste.com/sample. More children's dental health
tips, emergency care, ingredient details and individual orders are at
www.tannerstastypaste.com. Banilla Bling retails for $5.00 each 4.2
oz. stand-up tube, plus shipping and handling.
In The News
February 2008:
Just in from satisfied Tanner's Tasty Paste customers!
My Daughter's Science Project
I just wanted to let your company know that my daughter, did her science project on toothpaste. She wanted to know which one made teeth whiter.
Her hypothesis was that Banilla Bling would work best since she got it from her dentist.
She dunked eggshells in coffee for 30 minutes and then dried them off. She then used a clean toothbrush for
each toothpaste and brushed the toothpaste on the coffee stained shell.
She tried 4 different brands, Colgate, XyliWhite, Tom's and Banilla Bling.
Tom's looked like it was going to win, but when she tried the Banilla Bling, it by far and away was the best. She called it spectacular. It worked so much better than the other 3 that both my daughter and I are now using it exclusively.
nd, to top it off, her project won the Science Fair for her grade level. It is now going on to Regionals at the Austin
Convention Center in a couple of weeks.
Thank you for making such a wonderful product!
Wow! I just love Tanners Tasty Paste! When I was at a dental appointment, I came across it on the shelves! I bought it in the Cha Cha Chocolate flavor and it is soooooo amazing! Thanks for bringing Tasty Paste into my life!
Lauren
Photos/Visuals
Contacts: Media
Media Contact: Susan Walsh
swalsh@tannerstastypaste.com
(650) 592-3230 PST
Contacts: Customers/Professional
Consumer/Professionals Contact:
1-866-83TASTY (838-2789)
customerservice@tannerstastypaste.com
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